Market testing
Short tests with real players measure CPI, early retention and playtime before big budgets are spent.
Publishing
Publishing for independent studios.
You make the game. We help you test it, launch it and grow it worldwide, with market testing, creatives, user acquisition and ad monetization under one roof.
01What you get
Everything a game needs after the build.
One team covers the work between a finished build and a game that grows.
Creative production
Video ads, playables and store art, produced and tested in rounds to find what converts.
User acquisition
Performance campaigns across major ad networks, scaled as the numbers allow.
Ad monetization
Mediation, bidding and placements set up and tuned to grow revenue per player.
Explore monetizationStore launch and ASO
Store listing, screenshots and keywords prepared for discovery in every target market.
Analytics and LiveOps
Dashboards, A/B tests and live updates that keep players coming back.
02How it works
From first build to global launch.
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01
Submit
Send a build, a prototype or a gameplay video, with a few lines about the core loop.
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02
Review
We play it and come back with feedback and the next step.
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03
Market test
A short campaign on live traffic measures cost per install, early retention and playtime.
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04
Soft launch
Together we improve the metrics that matter, then launch in a few test markets.
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05
Global launch
Worldwide release with user acquisition, monetization and LiveOps support.
03What we look for
Games with a clear core loop.
Polish can come later. What matters first is a game that is fun within seconds and a team ready to iterate.
- A core loop that is fun in the first 30 seconds
- Short sessions and simple, one-thumb controls
- Casual, hybrid-casual, arcade or puzzle gameplay
- A playable build on Android, or a gameplay video
- A team that can ship updates quickly
04Partnership
Clear terms, shared goals.
Agreed in writing
Revenue share, budgets and who does what are set out in a written agreement before launch.
Shared numbers
Partners see the metrics behind every decision: installs, retention, revenue and spend.
Defined ownership
Ownership of the code, brand and store listing is agreed before anything is signed.
05FAQ
Questions from developers.
What stage does my game need to be at?
Anything from a playable prototype to a live game. A short gameplay video is enough for a first look.
What should I send?
A build or a test link if you have one, or a gameplay video, plus a short description of the game and your team.
Which genres do you publish?
Mainly casual, hybrid-casual, arcade and puzzle games for mobile.
How long does a market test take?
Typically a few days of live traffic once the build and the ad creatives are ready. You get the results and our read on them.
Where are you based?
Our office is in Mumbai, India. Partner studios can be based anywhere.
06Submit your game
Show us what you are building.
Tell us about your game. If it looks like a fit, our publishing team will get back to you about next steps.
- Publishing teampublishing@gamesplaybox.com