Ad monetization

More ad revenue, without hurting retention.

We set up and run the full ad stack for your game: SDK integration, mediation, placements, ad quality and reporting.

Talk to our teamSee how it works
Monetization overviewSample data
ARPDAU$0.084+9.2%
eCPM$11.40+5.6%
Fill rate98.7%+0.4 pt
Ad revenueLast 30 days
Revenue by format
  • Rewarded58%
  • Interstitial31%
  • Banner11%

01What we manage

The whole ad stack, one partner.

Everything between your game and the advertisers who pay for its impressions.

SDK integration

Ad SDKs and network adapters integrated, tested on real devices and kept up to date.

Mediation and bidding

In-app bidding and waterfall setups so every impression is competed for.

Placement design

Rewarded, interstitial, banner and app open placements designed around your game loop.

Ad quality

Blocking rules and creative reviews that keep ads safe and appropriate for your players.

Privacy and compliance

Consent flows, app-ads.txt and store policy checks handled as part of the setup.

Reporting

Revenue, eCPM, fill rate and impressions in clear reports, with regular reviews.

02Ad formats

The right format for every moment.

Rewarded video

Players choose to watch in exchange for a reward. Usually the most valuable format, and the one players like most.

Interstitial

Full-screen ads at natural breaks, such as between levels, with frequency caps.

Banner

Steady background revenue on screens where a banner does not get in the way.

App open

Shown when players return to the game, capped to stay unobtrusive.

Native

Ads styled to match your game’s own interface.

03How we work

Set up once, improved every week.

Monetization is never finished. After launch, every change is tested against revenue per player and retention.

  1. 01

    Audit

    We review your current setup, placements and data, and agree on goals.

  2. 02

    Integrate

    We implement the ad stack and consent flow, then test on real devices.

  3. 03

    Optimize

    Ongoing A/B tests on placements, frequency, floors and networks.

  4. 04

    Report

    Regular reports and reviews with your team, in plain language.

ExperimentsSample data
  • Interstitial frequencyA: every 60s, B: every 90s
    Running
  • Rewarded placementA: level end, B: in shop
    Winner: B
  • Banner refreshA: 30s, B: 45s
    Shipped
  • Price floors, tier 1Three floor levels
    Queued

04FAQ

Questions about monetization.

Which games is this for?

Mobile games with live players that earn, or want to earn, revenue from ads.

Do I need to change my code?

Some integration work is needed for ad SDKs. We can do it for you or guide your developers, whichever suits your team.

Which ad networks do you use?

We choose the mediation platform and demand partners that fit your game, genre and markets.

How do you protect the player experience?

Frequency caps, natural break points, ad quality filters and consent management are part of every setup.

How will I see results?

You get regular reports on revenue, eCPM, fill rate and impressions, and reviews with our team.

Let’s grow your ad revenue.

Tell us about your game and current setup. We will reply with a first view of where revenue can grow.

Talk to our teamPublishing